Auto remarketing: what it is and what are the advantages of this strategy

The automotive sector is highly complex, involving diverse professionals, skills, and strategies. One of the lesser-known yet strategically effective tools for reselling used cars is auto remarketing.

In this article, we will explore what auto remarketing is and the advantages it offers to both professionals involved and end consumers.

The definition of auto fleet remarketing

Auto remarketing is an increasingly popular strategy in the automotive market among rental companies and dealerships. In short, it involves reintroducing vehicles that have been retired from long- or short-term rentals back into the market by selling them to dealerships or private buyers.

Opportunities of auto remarketing for rental companies

This strategy represents an interesting opportunity for rental companies and those involved in mobility services. These operators can quickly reposition vehicles in the market, thereby reducing the maintenance costs of unused fleets.

Moreover, remarketing provides concrete advantages for dealerships and end buyers as well. Such a solution ensures well-maintained vehicles certified by the rental company, offering greater guarantees compared to traditional used cars.

The auto remarketing market in Italy

Despite not often being discussed, auto remarketing holds significant numbers in the Italian automotive market. According to the latest ANIASA report, an association within Confindustria dedicated to companies involved in rental, car sharing, and mobility-related services, 155,985 used cars from long-term rentals were sold in 2022, generating over 2 billion euros in revenue.

Furthermore, the increasing importance of long-term rentals (+6.9% in 2022) suggests a potential growth in auto remarketing, which could become more widespread among rental companies and dealerships.

Our auto remarketing service

Thanks to a highly specialized team, Escargo offers a complete service for the refurbishment and restoration of corporate or rental fleets to bring vehicles ready for sale to the market.

A vast network of partners and collaborators across Italy enables us to operate nationwide, ensuring rapid turnaround and timely interventions, all while dealing with a single point of contact.

Would you like to prepare your fleet of vehicles for sale through the remarketing channel? Contact us to find out how we can help!